Tupperware: WORLD CLASS BRAND

WORLD CLASS BRAND

Posted by Ana, Friday, January 2, 2009

Before globalisation became a buzzword in the business world, Tupperware was already a worldwide presence, making a difference to millions of lives for over 60 years thanks to the innovative storage products and an extremely attractive business opportunity. The past few years, however, have seen the company make tremendous inroads into becoming a true global entity.

In December 2005 Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the Company's increasing product diversity following the purchase of Dallas-based BeautiControl in 2000 and the 2005 acquirement of the Sara Lee Corporation's direct selling business.

These acquisitions were in line with the Company's corporate strategy to add premium consumable items to their product category mix. They also boosted the Company's global portfolio to eight champion brands and changed the Tupperware Brands Corporation into a multi-brand, multicategory, direct sales conglomerate with a worldwide sales force of over 2 million. Despite Tupperware Brands' rapid and astounding growth, however, the Company's mission and passion to enlighten, educate and empower customers and their families remains the No. 1 priority.